Engagement

The single greatest complaint I hear from people is that communication in their organization is lousy. I recently did a podcast on what to communicate to employees during the economic downturn. This article is about three good ways how to do that. People in them feel like they’re kept in the dark. Tough issues get glassed over. Even well intentioned efforts fall short of the mark.

Dan and Chip Heath, the brother team behind Made to Stick wrote a recent column in Fast Company on viral marketing. Their focus was on getting the good word out to customers about your products and services. The same advice works for communicating organizational change, too.